54% of bloggers say that they have never published their writing or media creations anywhere else; 44% say they have published elsewhere.
54% of bloggers are under the age of 30.
Women and men have statistical parity in the blogosphere, with women representing 46% of bloggers and men 54%.
76% of bloggers say a reason they blog is to document their personal experiences and share them with others.
64% of bloggers say a reason they blog is to share practical knowledge or skills with others.
When asked to choose one main subject, 37% of bloggers say that the primary topic of their blog is "my life and experiences."
Other topics ran distantly behind: 11% of bloggers focus on politics and government; 7% focus on entertainment; 6% focus on sports; 5% focus on general news and current events; 5% focus on business; 4% on technology; 2% on religion, spirituality or faith; and additional smaller groups who focus on a specific hobby, a health problem or illness, or other topics.
