But then again, I don't recall logos ever playing much of a part in presidential elections.

I guess it just shows something new that the Obama campaign brought to the political scene.

However, there were rejected logos, and here are some of them:

I'm not crazy about the bottom one; the top one I like.

There were three finalists — one, of course, we already know.  The other two:

With the bottom one, other cartoon blurbs could be insered, like "change" or whatever.  Glad they didn't pick that.

Anyway, the full story is here (with other logo designs)….