UPDATE: Grrrrrr….. it's a hoax!  But a good one!  Go play!

Some idiot at Shell Oil's ad agency is probably looking for a job right now.

The problem?  Shell Oil wants to open up the Artic and tap its untapped resources.  But how do we get the public behind that, in an environmentally-conscious world?

The bone-headed solution?  Crowd-source the marketing!  That's right.  Create a website where people can create their own Shell Oil public image ads.  Provide the pictures — all the people have to do is ad the slogan.  Slap on the catchphrase "Let's Go" and add the Shell logo.  Voila!  Then pick the best ad!  

It's so 2010's.  It's hip!  It's now!  It's all Internet-y and social-y stuff!  The kids'll love it!!

Let's see how it's going for Shell by looking at the some of the most popular ads people have come up with…

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and my favorite….