From Coolest Gadgets:

Blurb:

The Smart Measure Cup does unit conversions, can be pre-set for recipe amounts which will “beep” once you reach them, and the built in cup can be removed for easy cleaning to keep the LCD safe from getting wet.

Hey, I like cool gadgets just as much (if not more) than the average guy, but I really seemed to be doing just fine with the regular 59 cent tin measuring cup I've had since college.