You need to read Charles Blow:
Trumpism is a religion founded on patriarchy and white supremacy.
It is the belief that even the least qualified man is a better choice than the most qualified woman and a belief that the most vile, anti-intellectual, scandal-plagued simpleton of a white man is sufficient to follow in the presidential footsteps of the best educated, most eloquent, most affable black man.
As President Lyndon B. Johnson said in the 1960s to a young Bill Moyers: “If you can convince the lowest white man he’s better than the best colored man, he won’t notice you’re picking his pocket. Hell, give him somebody to look down on, and he’ll empty his pockets for you.”
Trump’s supporters are saying to us, screaming to us, that although he may be the “lowest white man,” he is still better than Barack Obama, the “best colored man.”