A successful blog "kind of opens the kimono and from a brand point of view lets people know who you are," says Rob Frankel, a Los Angeles-based branding consultant who has advised clients ranging from Re/Max to Honda Motorcycles and Sea World.
A promise to my handful of readers: at no point will I ever — ever — appear in a kimono (closed or open) — on this blog. Success be damned.
I thought you might find that reassuring….