I just saw a TV ad for Sprint.  They were offering a new phone.  It was called the "Sprint Music Store".

With this new phone — and phone plan — you can download songs directly to your cellular.  The TV ad featured Bon Jovi, but presumably you can download other artists.

That tagline informed me: "Now you can download music when you need it".

When you need it.

I’m 43 years old.  And so far, I don’t think there’s ever been a single moment when I needed music while I was on the phone.   Generally, if I am on the telephone, and I get the hankerin’ to hear a particular song, I’m usually able to fight off my natural tendencies for several hours and listen to the song at a more convenient time.