From the New York Times:

Reality TV could turn out to be the most durable Western import in Iraq. It has taken root with considerably greater ease than American-style democracy. Since spring 2004, when "Materials and Labor" made its debut, a constellation of reality shows has burst onto TV screens across Iraq.

True to the genre, "Materials and Labor" has a simple conceit at its heart – Al Sharqiya, an Iraqi satellite network, offers Baghdad residents the chance to have homes that were destroyed by the war rebuilt at no cost to them.

The same network also broadcasts a weekly show called "Congratulations!" featuring producers who help young, poor couples marry, and another that follows TV crews on road trips to hand out $1,000 to lottery winners.

This summer, a rival network, Sumeria, began running "Iraq Star," an amateur singing competition that bears more than a passing resemblance to "American Idol."

The phenomenon is a testament to both the globe-straddling reach of American popular culture and the ease with which people in other parts of the world – even those who are hostile toward the United States – adapt that culture for their own uses.

First we gave them "Shock & Awe", now they have "Materials & Labor".  Great.